What this calculator tells you
Conversion rate turns traffic into a measurable sales system. It helps separate a traffic problem from an offer or checkout problem.
When to use it
Use it after a traffic campaign, a site redesign, or a checkout change to estimate the sales impact.
Start with your landed cost, real fee rates, and a pessimistic advertising cost. The result is more useful when the assumptions are honest.
Comparing conversion rates across traffic sources without separating new visitors, returning visitors, and high-intent search traffic.
Frequently asked questions
What counts as a session?
A session is typically a visit that may include multiple page views. Check your analytics platform's definition before comparing numbers.
What is a good conversion rate?
It varies by traffic source, price, and product. Compare against your own baseline and similar traffic segments first.
Should I include repeat purchases?
For a blended site metric, yes. For campaign diagnosis, separate new-customer and returning-customer conversion.
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